Facebook is a great way for connecting people within your church but it is also a great tool for reaching new people. Facebook currently has 156.5 million users in the United States. It's the #1 social networking app in the world. So let's, as leaders in the church, harness its power to reach new people for Christ. Here's a few ideas and I hope you will add your own.
1. Make sure your worship hours are on your church page. A quick look at the churches in our district with Facebook pages reveals many don't include worship times. It's a deadly mistake to neglect this because guests will often look at your page to find out when they can attend worship.
2. Keep your worship times current. Worse than not having your worship times on your page is having the wrong ones. Imagine a guest deciding for the first time to attend your church. She looks at your Facebook page and sees 10:00am. When she arrives people are leaving because the time was actually 9:00am and no one changed it from summer hours.
3. Post images and a short description (with a link to your web page) of the upcoming sermon series. Then teach your congregation to like it and share it. This multiplies the exposure of people seeing it.
4. Display "target rich" images. If you are trying to reach younger people show images of younger people. Younger people won't come if all they see are older people. Define your target audience, the group you are trying to reach, and then display like pictures.
5. Display short videos of your worship band (if they are good!) Music attracts people to church. They may not come for the message but if the music is uplifting and touches their heart they will come.
6. Teach your congregation to talk about your church online, including a link to your church Facebook page. Here's an example. "Today at church my 4 year old child started dancing in the aisle to one of the praise songs. It was so cute. I really love my church! www.mychurch.facebook.com
7. If you don't have a Facebook page for your church, make one! Too many people use Facebook to let this one slip by. It's a great way for reaching new people in your community and raising awareness of your church.
So add your comments or questions and let the learning continue...
Together in Ministry,
Kevin
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